Privacy Policy

PRIVACY NOTICE

Your Privacy is important to us and Howlite Dental Laboratory Ltd (“HowLite”, “Company”, “we”, “our” or “us”) is committed to protecting your privacy whilst providing a personalised and valuable service.

HowLite operates howlitelabs.co.uk (referred to as “Website” or “Site”) and any associated applications operated by HowLite. Any reference to HowLite includes HowLite’s affiliates and other authorised representatives. The purpose of this privacy policy (this “Privacy Policy”) is to inform users of our Site of the following:

  1. The personal data we will collect and hold;
  2. How we collect and hold it;
  3. Use of collected data;
  4. How we secure your data;
  5. Who has access to the data collected;
  6. The rights of Site users; and
  7. How you may contact us for queries or complaints about privacy matters.

PLEASE READ THIS PRIVACY POLICY CAREFULLY BEFORE USING THE WEBSITE.

By accessing and using the Website, you agree that you have read and agree to be bound by this Privacy Policy. If you do not agree to this Privacy Policy, please do not use the Website. Any reference to Website in this Privacy Policy shall also mean the products, services, features, and content offered on or through the HowLite Website.

Information Collection, Use, and Sharing

By using the Website and/ or by providing your information, you consent to the collection and use of the information you disclose on the Website in accordance with this Privacy Policy, including but not limited to Your consent for sharing your information as per this privacy policy.

If we decide to change our privacy policy, we will post those changes on this page so that you are always aware of what information we collect, how we use it, and under what circumstances we disclose it.

We are the sole owners of the information collected on this site. We only have access to and only gather the data that you knowingly and voluntarily give us via email or other direct communication from you. We will not sell or rent this information to anyone. 

We only collect data that helps us achieve the purpose set out in this Privacy Policy. We will not collect any additional data beyond the data listed below without notifying you first.

We will use your information to respond to you, regarding the reason you contacted us or address any enquiries from you. We will not share your information with any third party outside of our organisation, other than as necessary to fulfil your request, e.g., to ship an order.

Unless you ask us not to, we may contact you via email in the future to tell you about specials, new products or services, or changes to this privacy policy.

Information That You Specifically Give Us

We may also collect the following data when you perform certain functions on our Site such as when you contact us directly:

  1. Contact Details – email address, phone number.
  2. Location Details – physical address, billing address, time zone
  3. Any other Information that you provide us.
  4. Payment Details – We collect transaction details when you make a payment on the website including your credit card details, payment processor details (e.g. skrill, paypal), tax numbers.

Information That We Automatically Collect

We maintain records of the interactions we have with our users, including services and customer support we have provided. This includes the interactions our users have with our platform such as when a user has viewed a page or clicked a button.

In order to provide services, we may passively collect your GPS coordinates, where available from your device. Most modern devices such as smartphones will display a permission request when our platform requests this data.

When you visit and use our Site, we may automatically collect and store the following information:

  1. Metadata – IP address, computer and connection information, referring web page, standard web log information, language settings, time zone, date and time of site visit.
  2. Device Information – Device identifier, device type, device plugins, hardware capabilities and software details.
  3. Location – GPS position.
  4. Log information – Pages or content viewed, clicked links, product you searched or looked at, time spent viewing, search keywords, etc.

We and third parties providing functionality on our sites may use cookies, pixel tags or other similar technologies to automatically collect this information.

“Cookies” are pieces of information that a website transfers to your computer’s hard disk for record-keeping purposes. The use of cookies is an industry standard to provide useful features for customers. Cookies do not personally identify users, although they do identify a user’s computer. Most web browsers automatically accept cookies, but you can adapt your browser to prevent this. However, you may not be able to take full advantage of our website if you do so.

How We Use Your Personal Data

Data collected on our Site will only be used for the purposes specified in this Privacy Policy or indicated on the relevant pages of our Site. We will not use your data beyond what we disclose in this Privacy Policy. We do not sell or lease any personally identifiable information, including financial and billing information, to third parties for purposes of marketing or solicitation without your consent. The legal basis for our data processing includes fulfilling our contractual obligations towards you, your lawful consent, protecting our or a third-party’s legitimate interests, fulfilling our legal obligations, the protection of public interest, protection of vital interests, which are lawful grounds of processing under UK GDPR.

General Use

We use the Personal Information we maintain about you, and other information we obtain from your current and past activities on the Site to: (1) provide service in relation to the use of the Site; (2) provide you with customer support; (3) communicate with you by email, postal mail, telephone and/or mobile devices about services that may be of interest to you either from us, our affiliates or other third parties; (4) develop and display content and tailored to your interests on the Site; (5) troubleshoot website issues or respond to your enquiries; (6) measure customer interest in the services; (7) inform you of updates; (8) customise your experience; (9) detect and protect you and us against error, fraud and other criminal activity; (10) enforce our Privacy Policy; and (11) do as otherwise described to you at the time of collection.

We may compare and review your Personal Information for accuracy and to detect errors and omissions. We may use your transaction and payment information to process payment for any purchases made on the Site, protect you against or identify possible fraudulent transactions and do as otherwise needed to manage our platform.

As Data Controller

We use the information we collect only in compliance with this Privacy Policy. We will never sell your Personal Information to any third party without your explicit consent. In addition to the uses identified elsewhere in this Privacy Policy, we may use your Personal Information to:

  1. assist you with appointment requests, scheduling consultation sessions, or any services offered on the Site;
  2. send information to you which we think may be of interest to you by post, email, or other means;
  3. send you marketing communications relating to our services; (including any profiling we engage in that is related to such direct marketing);
  4. responding to an enquiry, questions or concern that you may have raised;
  5. performing analytics and creating a database to improve your browsing experience and enhancing functionality of our services.

Your Access to and Control Over Information

You have the following rights under UK GDPR:

  • The right of access. You have the right to see what data we have about you, if any. If you make such a request we are required, in most circumstances, to provide a copy of the personal information without charge and within 30 days;
  • The right to rectification. You have the right to ask us, as appropriate, to correct or complete any inaccurate or incomplete data held about You; 
  • The right to erasure. You are entitled to ask us to delete or remove personal information held where there is no good reason for us to continue to hold it;
  • The right to data portability. You have the right to ask that we transfer the information you gave us from one organisation to another or give it to you. The right only applies if we are processing information based on your consent or as part of a contract, or in talks about entering into a contract and the processing is automated;
  • The right to object. You have the right to object to processing if we are using legitimate interests as our lawful basis for processing. There are some circumstances in which it will not be possible to comply with your request;
  • The Right to Withdraw Consent. You can withdraw your consent that you have previously given to one or more specified purposes to process your personal data. This will not affect the lawfulness of any processing carried out before you withdraw your consent.

How Long Do We Keep Your Personal Data

The personal data of the person concerned will be deleted or made unavailable as soon as the purpose of the storage does no longer apply, unless there is a need to continue storing the data for the purpose of concluding or fulfilling a contract. Furthermore, data may be stored if this has been provided for by the European or national legislator in EU regulations, laws or other regulations to which the person responsible is subject. Personal Data in relation to those that enquire about the services which we can provide we would not normally keep that information for longer than 12 months after the last communication from the enquirer.

In case of a consent, you have the right to revoke such consent at any time, without affecting the lawfulness of the processing carried out on the basis of the consent until revocation.

Security

We take precautions to protect your information. When you submit personal information via the website, your information is protected both online and offline.

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

Wherever we collect sensitive information (such as credit card data), that information is encrypted and transmitted to us in a secure way. You can verify this by looking for a closed lock icon at the bottom of your web browser, or looking for “https” at the beginning of the address of the web page.

Whilst we do everything within our power to ensure that personal data is protected at all times from our Site, we cannot guarantee the security and integrity of the information that has been transmitted to our Site.

Where You Can Complain

You have the right to make a complaint at any time to the concerned supervisory authority for data protection issues.

For the UK the contact details are:

Information Commissioner’s Office

Telephone: 0303 123 11113

Website: https://ico.org.uk/concerns/

Email: icocasework@ico.org.uk

Post: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF

We would, however, appreciate the chance to deal with your concerns before you approach the Information Commissioner’s Office so please contact us in the first instance.

Contact Us

Telephone: 0114.230.0074

Website: https://www.howlitelabs.co.uk/

Email: info@howlitelabs.co.uk

Post: 655 Ecclesall Road, S11 8PT, Sheffield, England UK.

If you have any questions about this privacy policy or the data, we hold about you or you wish to ensure that the data we hold about you is accurate and kept up to date, please do not hesitate to contact us.

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